Have you decided that this is the year that you are going to start your blog? Been contemplating it for a while and now you're ready to "jump"? If you are ready to start blogging and the only thing holding you back is uncertainty on where or how to start, allow me to get you started with a few blog basics.
Narrow Down Your Niche
After you have determined your niche, next comes the blog's name. Put as much thought into naming your blog as you did or would in naming your child. It will essentially become your "baby" after all. Get creative, think of a catchy name, but one that also indicates what readers can expect to find on your site. You can do a play on words or use an uncommon spelling of a common word to make your blog's name stand out. If you have put a lot of thought into it and just cannot come up with the right name, there are several blog name generators that can assist you with this task. This link shares a few of these helpful tools.
Set Your Target
Who's your audience? What readers are you trying to attract to your blog? Your blog isn't going to appeal to everybody. Decide upfront to whom you want it to appeal. Is there a specific age range or group that you want to grasp? Do you want to reach males, females, or both? Do you want to attract singles, married people, parents? These are some of the questions you will need to answer.
Who Will House Your Blog?
Now that you have your niche, name, and know who you are writing to/for. What's next? Now it's time to figure out where you want your "baby" to reside. There are several blog platforms that you can use to house your blog. A few options include: Blogger, WordPress, Weebly, Wix, and Squarespace. Each of these platforms and other unmentioned platforms, have standard and unique features and their individual pros and cons. You will need to do your research to find out which platform best suits your blogging needs.
Consistency is Key
How frequently do you want to post on your blog? Are you able to post daily, weekly, biweekly, or monthly? Choose a frequency based on your availability and try to stick with it. Consistency is critical because once you have an established readership, loyal readers will be anticipating your next post. You don't want to disappoint them, do you?
We've discussed niche, name, target audience, and platforms. These are the basic blog building tools. Do your research, assess your needs/wants, and then start building your blog. In my next post I will discuss what to post on your newly built blog aka blog content.